The Dos and Don’ts of Grand Opening Entertainment
/
All rights reserved.
Grand openings set the tone for your brand and create first impressions, which are so important.
In the Middle East, where hospitality and grandeur are deeply ingrained in the culture, getting the entertainment right is crucial. But in fact, good entertainment matters whatever your region is, whatever your business is. Whether you’re launching a luxury boutique, a restaurant, or a corporate office, here are the essential dos and don’ts for planning grand opening entertainment in the region.
The Dos
1. Do Align Entertainment with Your Brand Identity
Your entertainment should reflect your brand’s values and personality. For example, a high-end fashion brand might opt for a sleek, modern performance like a LED dance show, while a family-friendly restaurant could feature puppet show, live cooking demonstration or some act for kids.2. Do Consider Cultural Sensitivities
The Middle East is a diverse region with rich cultural traditions. Ensure your entertainment respects local customs and religious practices.
3. Do Hire Professional Performers
Grand openings are high-stakes events, and amateur acts can fall flat. Work with a reputable entertainment agency to source best performers who can deliver a polished and memorable experience.
4. Do Create Shareable Moments
In the age of social media, entertainment that encourages guests to take photos or videos can amplify your event’s reach. Think photo booths with themed props, flash mobs, or visually stunning performances like fire shows or aerial acts.
5. Do Plan for the Right Timing
Schedule entertainment to align with the flow of your event. For example, a live band or DJ can keep the energy high during the main reception, while a quieter acoustic performance might work better during a VIP dinner.
6. Do Incorporate Local Talent
Showcasing local artists or performers can demonstrate your commitment to the community. Consider traditional acts like Tanoura dancers, Oud players, or Arabic singers.
7. Do Test Your Tech
Many performances rely on sound systems, lighting, or special effects. Test all equipment beforehand to avoid technical glitches that could disrupt the event.
8. Do Engage Your Audience
Interactive entertainment, such as roaming performers, magicians, or even an art installation, can keep guests engaged and create a lively atmosphere.
The Don’ts
1. Don’t Overlook the Venue’s Limitations
Before booking entertainment, assess the venue’s size, acoustics, and layout. A large-scale performance might not work in a small space, and certain acts may require specific permits or safety measures.
2. Don’t Ignore Your Target Audience
Tailor your entertainment to the demographics of your guests. A corporate crowd might appreciate a sophisticated jazz band, while a younger audience could prefer a high-energy DJ or dance performance.
3. Don’t Overcrowd the Schedule
While it’s tempting to pack the event with multiple acts, too much entertainment can overwhelm guests. Focus on a few high-quality performances that leave a lasting impression.
4. Don’t Forget About Logistics
Ensure performers have adequate space, dressing rooms, and time to set up. Poor planning can lead to delays or a subpar performance.
5. Don’t Neglect the Power of Lighting and Sound
Even the best performers can fall flat without proper lighting and sound. Invest in professional audio-visual equipment to enhance the overall experience.
6. Don’t Choose Entertainment That Clashes with the Theme
A grand opening for a luxury hotel, for example, might not be the right setting for a casual street performer. Ensure the entertainment complements the event’s tone and theme.
7. Don’t Underestimate the Importance of Rehearsals
If your entertainment involves coordination with other elements of the event (like a product reveal or speech), conduct a rehearsal to ensure everything runs smoothly.
8. Don’t Forget to Promote the Entertainment
Use your entertainment as a selling point in your event marketing. Highlight unique acts in your invitations, social media posts, and press releases to generate excitement.
Grand openings are an opportunity to make a bold statement and leave a lasting impression. By following these dos and don’ts, you can ensure your entertainment not only wows your guests but also aligns with your brand and cultural context.
At Breakthrough Xclusive, we specialize in creating unforgettable experiences tailored to the unique needs of our clients. From traditional performances to cutting-edge acts, we’ll help you craft the perfect entertainment lineup for your grand opening. Contact us today to start planning your event!