While the world is getting all hyped about new release of "Men in Black: International" we will tell you more about identical twin brothers known as Les Twins, Laurent and Larry Bourgeois, for whom the movie became their first international feature film debut.
Mostly known as World Of Dance champions with over 45 million viral views on YouTube & high-profile fashion models in France, Les Twins have worked their way up to becoming admired celebrities who also established themselves as choreographers, producers, designers, and creative directors of their brand "Eleven Paris".
When members of the public have an opportunity to interact with a celebrity, they get excited about the experience, which then creates the “sizzle” that companies are looking for when investing in a celebrity appearance in the first place:
Celebrities bring excitement to an event or promotion
Celebrities add credibility to an event or promotion
Celebrities help to increase attendance of an event