Cassey Ho is an American social media fitness entrepreneur with a YouTube channel and a website that sells fitness apparel. She is considered an Internet personality and a rising YouTube star nationally and internationally. In 2013, she received a Shorty Award in the category of social fitness. She believes that her role on the Internet is more than a Pilates instructor; she believes that she should promote an overall healthy lifestyle and body image. It was in this context, in 2014, that she discovered a photo of a model on Target Corporation's website with a photoshopped thigh gap and wrote critically about its health implications on her blog. Target subsequently apologized for altering the photo. In April 2015, Ho responded to negative comments about her body by creating a YouTube video called The "Perfect" Body. In 2017, Ho was listed in Time's third annual list of "The 25 Most Influential People on the Internet".

By October 2012, three years after she uploaded her first video to YouTube in 2009, she had 166,000 subscribers on her YouTube channel Blogilates and by January 18, 2014, she reached more than 100 million views on her YouTube channel. By April 2014 her YouTube subscribers had increased to 1.2 million and a month later she had reached 138,000 Twitter followers. By December 2014, her Blogilates channel on YouTube had 1.8 million subscribers, 8 million views a month, 60,000 views a day, and is the top fitness channel on YouTube and by October 2019, her Blogilates channel on YouTube had over 4.7 million subscribers.

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