Social Media Influencers
Ryan Toys Review is a children's YouTube channel featuring Ryan Kaji, who is eight years old as of October 2019, along with his mother (Loann Kaji), father (Shion Kaji), and twin sisters (Emma and Kate). Usually, the channel releases a new video every day. One of the channel's videos, titled as "Huge Eggs Surprise Toys Challenge" has over 1.9 billion views as of September 2019, making it one of the 50 most viewed videos on YouTube. As of September 2019, the channel has over 20 million subscribers, and its videos have garnered over 30 billion views. The channel is one of the Top 100 most-subscribed YouTube channels in the United States.
The Verge has described the channel as "a mash-up of personal vlog and 'unboxing' video, a blend of innocent childhood antics and relentless, often overwhelming consumerism." According to Forbes, Ryan earned $11 million between 2016 and 2017 and was the eighth highest-paid YouTuber. In 2018, he was listed as the highest-paid YouTuber, earning $22 million from his videos and product line at Walmart. As of July 11, 2019, he has released his own toothbrushes and toothpaste. 

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