Social Media Influencers
PewDiePie is a Swedish YouTuber, comedian, musician and gamer–commentator known for his YouTube video content, which mainly consists of Let's Play videos and comedic formatted shows.
In 2010, during his time at the university, he registered a YouTube account under the name PewDiePie. The following year, he dropped out of Chalmers after losing interest in his degree field. After unsuccessfully applying for an apprenticeship with an advertising agency in Scandinavia, he then decided to focus on creating content for his YouTube channel. In order to fund his videos, Kjellberg sold prints of his Photoshop art and worked at a hot dog stand. He soon gathered a rapidly increasing online following, and in July 2012, his channel surpassed one million subscribers.
As of August 2019, the channel has received over 101 million subscribers and 23 billion video views, ranking as the second-most subscribed and eleventh-most viewed on the platform, as well as the most subscribed and viewed channel to be operated by a single individual.

Kjellberg has raised money for charities, encouraging his audience to donate to charity drives. Due to his popularity, his coverage of indie games has created an Oprah effect, boosting sales for titles he plays. In 2016, Time named him one of "The World's 100 Most Influential People".

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